In September 2000, Jabra Corporation was acquired by GN Audio, a division of the Danish company GN Group, the latter having been founded by C. F. Tietgen in 1869 as the Great Northern Telegraph Company.

In 2006, GN Audio consolidated its Contact Center and Office headset division under the Jabra brand. This was followed by a restructuring in 2008, which established two divisions within Jabra, which would later be called Enterprise and Consumer. This restructuring facilitated a greater focus on business-to-business and consumer markets respectively.


In the beginning of 2019, GN Audio acquired Altia Systems to add video conferencing products to their line-up, at a reported cost of $125M.Later in the year, the first video product from the acquisition was announced, the Jabra PanaCast.